The ReGroup: October ’19
Nov 07, 2019
October All-Stars
Our October All-Stars are Jesse Duran from Texas Tech University and Trevor Purvis from the Houston Astros! Our All-Stars are industry innovators and top performers working smarter to increase the overall success of their outings.
University Parents Association
The Texas Tech Parents Association hosted Family Weekend, a weekend full of campus activities that included a football game discounted ticket offer. The four different regions of the Parents Association helped consistently promote the offer resulting in 1,000 tickets selling for $50k in revenue.
Non-ticketed Offer: World Series Commemorative Ticket Stock
The Astros utilize mobile delivery pretty heavily and wanted to offer fans the ability to purchase commemorative ticket stock right from the Ballpark App for games they attended during the World Series. Using the Groupmatics GA setup, buyers simply select the number of tickets they want to order and enter their seat location in our required offer question. Nearly 1,500 tickets have sold for $17K in revenue.
Team Leaders
Learn from the best! Check out what these superstars did and how they did it.
Shenika Worthy, Atlanta Dream (WNBA)
Local Tournament Participants
Shenika took advantage of the ATL Peach Splash & National Championship Basketball Tournament being in town by extending a special offer to participants and fans. 1,941 tickets sold for almost $30k in revenue.
Marc Lopez, Phoenix Suns (NBA)
Corporate Group
State Farm employees used a discount code to claim complimentary tickets. Additional tickets were also available for purchase along with food voucher add-ons.
There’s still a week left until the deadline and 1,876 tickets and 500+ add-ons have already sold for almost $20k in revenue.
Louis Caruso, Pittsburgh Riverhounds FC (USL)
Bounce-back Offer
Louis ran a presale playoff offer to buyers from this season to promote a blackout match for the 2019 USL Playoffs. Offer questions asked buyers how many matches per season they attend. Nearly 1,200 tickets sold for $17k in revenue.
Max Weisenbach, Florida Panthers (NHL)
Fundraiser
Fundraiser offer for a local firefighter was heavily promoted on Facebook and throughout nearby fire departments. 266 tickets sold for over $14k in revenue and $2,600 in fundraising.
Beth Handelsman, Orlando Magic (NBA)
Fan Experience Package: Performance Group
Beth utilized offer questions to capture the names of each halftime performer and the group leader promoted via direct URL and Facebook. 230 tickets selling for just over $10k in revenue.
Scott McAllister, Phoenix Suns (NBA)
Fan Experience Package: Young Single Adults Group
Scott’s YSA (Young Single Adults) offer captured which location buyers were from and included post-game court time. 741 tickets sold for $9,600 in revenue.
Ross Keenan, Atlanta Gladiators (ECHL)
Fan Experience Package: School Group
An Elementary school choir performed the Star-Spangled Banner prior to the Gladiators home opener with a portion of each ticket being donated back to the school. 424 tickets sold for $7k+ in revenue.
Victor Rivera, Orlando Magic (NBA)
Fan Experience Package: National Anthem
Offer questions captured the names of students performing at the game and the group leader promoted via the Groupmatics email platform. 261 tickets sold for almost $5k in revenue.
Michael Rojeski, Stockton Heat (AHL)
Fan Experience Package: High School Group
Performance groups from a local high school participated in a variety of FEPs such as the National Anthem and intermission performance, with the Pep Band paying throughout the whole game. A discount code performer tickets free and $7 of each ticket went back to the school. A free hat was included with lower level seats to help push inventory. 219 tickets sold for $4k in revenue.
Bo Nahstoll, Wake Forest University (College)
Teacher Family & Friends Offer
Local teachers received a $15 discounted ticket offer with Teachers of the Year using a special code to claim free tickets. Offer questions were used to capture which school buyers were from. 152 tickets sold for almost $2k in revenue.
Jeremy Cowan, Saint Louis FC (USL)
Theme Night: Police & Fire
This offer included a pre-game charity match between Police Officers and Firefighters along with post-game fireworks. $7 from each ticket sold went to Unsung Heroes Inc. and buyers were given the option to donate additional funds at checkout. 127 tickets sold for $1,800 in revenue and $930 in fundraising.
Grace Leonard, Philadelphia Union (MLS)
Awareness Night: Breast Cancer Awareness
Offer included a pre-game tailgate and $9 from each ticket was donated to the Pink Clover Foundation to help find a cure and further their mission to research, educate, and comfort. 54 tickets sold for $1,400 in revenue and $486 in fundraising.
Dana Drewniak, Cleveland Cavaliers (NBA)
Theme Night: Love your Melon
Love Your Melon is running an Instagram ad for the December 6th Cavs offer that features the Cavaliers beanie hat & uses the offer widget for easy buying access!
Training Days
Orlando Magic (NBA), Erie Bayhawks (NBGL), Denver Nuggets (NBA), Colorado Avalanche (NHL)
